XRCEL® to Sponsor Professional Triathlete Patrick Evoe

P Evoe

Professional Triathlete and Ironman winner Patrick Evoe joins the XRCEL® Team

Charleston, SC (July 31, 2015) – New World Consumer Products, LLC, a division of New World Pharmaceuticals, is pleased to announce that professional triathlete and Ironman winner Patrick Evoe has joined the XRCEL team as a sponsored athlete. Patrick will be fueled by XRCEL Athlete Fuel, a cutting-edge sports performance fuel based on New World Pharmaceutical’s patented formulation technology, for the balance of the 2015 race season and beyond.

“I’m excited to join the XRCEL team and looking forward to using XRCEL as my primary sports nutrition product in my training and racing” said Evoe. “Because of its extended carbohydrate release, XRCEL has an important advantage over all other sports nutrition products. The fact that it’s free of banned substances and WADA safe is also extremely important to me as a professional triathlete. I’m looking forward my relationship with XRCEL as it embodies all of the qualities an endurance athlete needs.”

“We could not be more thrilled to have professional triathlete Patrick Evoe on board as an ambassador, said Laura DeMeo, Business Development Manager – Endurance Sports for Team XRCEL. “Patrick Evoe embodies our brand in every respect and will be a great asset in growing our XRCEL family in the triathlon community. Evoe, who was an engineer prior to racing, is known as an athlete that carefully calculates what goes into his body during training and racing, and we know he sees the immense benefits of using XRCEL. Evoe has worked tirelessly over the years go from an engineer to an Ironman Champion and we know he does not take his talents for granted. Being one of the most well-liked pro triathletes around, we know that he will represent our brand and we are honored to have him as part of our XRCEL team.”

“We are excited to have Patrick join our team and to be able to fuel his training and competitions, said Fred Sexton, President and Founder of New World Consumer Products. “Endurance sports, particularly triathlon, are a core part of our market. Our ability to significantly impact, via our extended release micro-gels, carbohydrate absorption and improve energy conversion potential without the stomach upset that sometimes plagues endurance athletes makes XRCEL a perfect fit for a triathlete. It’s great to see top-tier athletes improve their performance when they are using our revolutionary technology.”

Patrick Evoe, like many triathletes came to the sport of triathlon for fun and as a means of getting in better shape. He quickly became hooked on the sport and worked his way to become one of the top amateur Ironman and half-Ironman distance triathletes in the world.

Evoe, an engineering graduate from University of Michigan, with a Masters in International Studies from Texas State turned pro in 2007. Since turning pro he has won Ironman Louisville, placed 2nd four times, and 3rd twice at full distance, he has placed 1st three time, 2nd once, and 3rd twice in Ironman 70.3 distance events around the world, and is a 4 time Ironman World Championship finisher.


About XRCEL® Athlete Fuel

XRCEL Athlete Fuel is a revolutionary extended release carbohydrate supplement formulated with patented pH and temperature responsive micro-gel technology developed by New World Pharmaceuticals, LLC.  XRCEL is a caffeine and banned substance free supplement designed to provide athletes with extended release muscle and brain fuel so that they may get the most out of their training and competitions.

About New World Consumer Products, LLC

New World Consumer Products is bringing the science of human nutrition and carbohydrate metabolism to high performance athletes with an emerging portfolio of patented products and technologies. Our flagship product, XRCEL ®, is a scientifically advanced sports performance fuel based on patented formulation technology developed by New World Pharmaceuticals, LLC.

With strong investment in the science of performance-based nutrition, guided by a leadership team of executives and university scientists with extensive operating and board-level experience in the pharmaceutical and consumer goods industries, New World Consumer Products will continue to develop breakthrough products that improve performance and endurance for work, play and sport.

The company’s corporate headquarters are located in historic Charleston, South Carolina. To learn more, please visit

About New World Pharmaceuticals, LLC

Founded in 2007, New World Pharmaceuticals, LLC is a privately held specialty pharmaceutical company engaged in the research and development of innovative drug delivery systems that remove or mitigate constraints to taking medications and supplements. The company is specifically focused on the development of oral and intradermal controlled release technologies.

New World Pharmaceuticals has developed and patented temperature and pH responsive micro-gel technology that increases and sustains the oral bioavailability of carbohydrates and certain other BCS Class I, II & III drugs. The company is also developing and has patented novel intelligent intradermal delivery technology for use with both small and large molecules.

New World Pharmaceuticals is based in Charleston, South Carolina. For more information, please visit

For More Information

Media Inquiries:

Lisa Sexton

843.737.6192 Ext 104